With a strong background in e-commerce, I specialise in optimising user experiences to drive conversions. Leveraging user testing, A/B testing, user insights, and behavioural data, I craft seamless, high-performing designs that enhance engagement and increase revenue.
More about meThis phase focuses on deep research and understanding. We identify user needs, business goals, and market opportunities through stakeholder interviews, competitive analysis, and data-driven insights.
With research-backed insights, we generate ideas and define a clear project vision. Wireframes, user flows, and initial prototypes take shape to explore possible solutions and validate concepts before moving into full design.
Bringing concepts to life, we craft high-fidelity designs, ensuring usability, accessibility, and aesthetics align with project goals. Development teams collaborate to build and refine the product, integrating feedback for a seamless user experience.
After deployment, we track performance, analyze user behaviour, and refine the experience through A/B testing and iterative improvements. Continuous optimization ensures long-term success and growth.
